A Barry-Wehmiller Company

Packed With Expertise Blog

Remembering Richard Howlett
June 7, 2023
Richard was Accraply’s Global Product Line Leader for shrink sleeve applications, but to those who knew him, he was so much more. A teacher, student, advocate, leader and friend; these are just a few of the many roles Richard played throughout 20+ years with Graham Engineering and Accraply.
<p>On February 24, during a quarterly town hall meeting, BW Packaging President Carol O’Neill informed our organization that Richard Howlett had passed away while attending a Manchester United game the night before. Richard was Accraply’s Global Product Line Leader for shrink sleeve applications, but to those who knew him, he was so much more. A teacher, student, advocate, leader and friend; these are just a few of the many roles Richard played throughout 20+ years with Graham Engineering and Accraply. </p><p>While I only had a handful of interactions with him myself, Richard made a positive impression on me, and as I’ve recently learned, on many others. In the days since he passed, I’ve had an opportunity to interview several of Richard’s closest work friends and team members. Today, we’ll step away from our regularly scheduled content to recognize a man who meant so much to so many and who exemplified what we mean by, “we measure success by the way we touch the lives of people.”</p><h2>The Energizer</h2><p>Without exception, every person I interviewed mentioned Richard’s uplifting energy. Mike Burns, Richard’s leader and VP of Strategic Marketing &amp; Innovation for Accraply, described Richard as a flash of color in what some might expect to be a dull manufacturing environment. </p><p>“He was somebody that I really bonded with on a personal level because of his enthusiasm, his zest for life, his never-ending optimism,” Mike said. “There were times when talking to Richard was the best part of my workday. He would energize me and would always be good for a smile.” </p><p>Richard was known across Accraply for his personality and approach. Although he worked remotely from his home in Essex, he’d often make the 6-hour drive to Accraply’s Manchester facility. Whether it was his cheery spirit or his jazzy shirts, you couldn’t help but smile when Richard was in the building. Andrew Metcalfe, People Leader for Accraply UK, recalls his first impressions of Richard who welcomed Andrew to the Barry-Wehmiller company four years ago. </p><p>“When he walked in, people responded,” Andrew said. "It’s one thing to enjoy your job, but it's another thing to come in – and even when people are having a bad day – to noticeably have an impact on people. It gave me comfort and confidence that the people who work here are what they say they are. He was living what we say we live day-to-day.”</p><p>Over the course of two decades, Richard held many different titles and positions in the Graham and Accraply businesses. According to Simon Lunn, Managing Director for Accraply Europe, Richard’s energy reached an all-time high when he accepted a new role as Accraply’s shrink sleeve product line leader.</p><p>“It was almost like he’d been freed,” Simon said. “I think in previous roles, he’d been a person in a process. As product line leader, he embraced taking it outside of just the machines. He started bringing in material suppliers and suppliers of third-party machinery and visiting them to see if they could work with us to develop the next best thing. In his later years, he was very proud of what he was pushing through the business.”</p><p>In the beginning, however, Richard was resistant to the idea of becoming a product line leader.</p><h2>The Reluctant Leader</h2><p>In Accraply folklore, a story exists about an impassioned sales executive who went toe-to-toe with the president of the company, Seamus Lafferty. As Seamus tells the story, he and Richard had a conversation in a pub somewhere in the South of England.</p><p>“It was a screaming session,” Seamus said. “I was asking him to become a product line leader and step away from being a salesperson. His perspective was that I was asking him to step away from a job that he could really do well and step into this unknown world of product line leadership, which at the time was not very well understood or even defined in Barry-Wehmiller, let alone in Accraply. As we were beginning to understand it and as it was becoming a requirement to appoint somebody to be a product line leader for each product line, he was the obvious choice.”</p><p>Despite his initial objections, Richard accepted the responsibility of this new and uncertain role. In Richard Howlett fashion, once he was in, he was all in. During his time as a product line leader, Richard was instrumental in refreshing Accraply’s shrink sleeve machinery product line offering. </p><p>“He knew he was volunteering to be the guinea pig for this new process,” Simon said. “It was lumpy and it took forever, but we’ve actually got two world-class machines from it. He was very proud of the machines that came out at the end.” &nbsp;</p><p>Simon recently met Richard’s family at the Manchester factory. </p><p>“When his family came up, they didn’t really know what he did,” Simon said. “All they knew was it had something to do with sleeves. I asked Richard’s family, ‘do you want to come and see the two machines that he’s just helped develop?’ And they said, ‘wow!’ Because I don’t think he took it home. When he worked, he worked and when he was at home it was his family. Richard had that knack of balancing both. He lived two different lives, Rich at work, and unbeknown to all of us, Dickie at home”</p><p>Although shrink sleeve technology might not have been the hottest topic of conversation at the Howlett family dinner table, it certainly was a topic of passionate debate for Richard and his colleagues. One night, at a bar in Minneapolis, Richard and Shrink Sleeve &amp; Converting Specialist Ben Ritter had a debate.</p><p>“Rich pulled some sleeve material from thin air and said he could probably shrink it in the washer,” Simon recalls. “With the help of the bar staff, they set up the experiment. All the people in the bar were supporting Ben or Rich with a huge cheer of anticipation as the washer door opened. Needless to say, it did NOT shrink. Richard was constantly reminded about that experiment at every opportunity.”</p><h2>The People Person</h2><p>During my conversation with Seamus, I asked, why was Richard so passionate about shrink sleeves? </p><p>“For starters, he believed in the technology,” Seamus said. “He got deep enough in it that he had it figured out. And then it all became about the people and helping people and solving problems. I think his passion was less the sleeves and more the opportunity that it gave him to help people, and excite people, and solve problems for people. He truly was a servant of others. Nothing was ever too much trouble for him. He seemed to have an endless willingness to help no matter what.”</p><p>The week before he passed, Richard expressed to friends and colleagues just how excited he was about the future. He had recently embraced another new challenge. Although it wasn’t yet announced, Richard had accepted a role as Accraply’s sustainability champion. This meant, on top of his product line leader responsibilities, Richard had also committed to drive sustainable initiatives throughout Accraply. </p><p>“He was so excited about that – on fire really,” said Michelle Bryson, Global Sustainable Packaging Leader for all of BW Packaging. “Each time we met, he would say, let’s set up another meeting for next week! He had so much to offer, so much insight.”</p><p>In addition to his passion for sustainability, Michelle said that she would remember Richard for his kind heart and patience.</p><p>“When we were at Pack Expo, I parked my car in a spot I couldn’t easily find again, but he was so kind. When I drove the team to dinner, he stayed with me while I went to park my car, and even noted that his wife had recently had a little bang up with her car. His love for her was apparent.”</p><p>Many of Richard’s work friends mentioned his dedication as a husband, father, and grandfather. </p><p>“I don’t think in all that time on the road that there was ever a day that went by that I didn’t hear about Sharon,” Seamus said. “Because as committed as Richard was to anything that was happening in his work world, he was as committed and more to his family. He was proud as could be of how his two kids – Reece and Alicia – were doing and they were doing really well.”</p><p>The time that Richard shared with his family, colleagues and customers has had a profound impact in the lives of many. It’s impossible to know precisely how many lives he touched, but in speaking with a small sampling of his colleagues, it’s clear that the number isn’t small. For those of us who knew Richard, we’ll cherish these memories forever. </p><h2>Memories of Richard</h2><ul><li>“Richard was energy.&nbsp; He had such a passion for his work, and it was infectious for all who had the opportunity to work with him.<p>Richard was a sponge.&nbsp; Richard came into the role of product line leader with such enthusiasm.&nbsp; He just wanted to learn.&nbsp; We introduced him to tools and processes, and he just soaked them up.&nbsp; He embraced learning and was genuinely excited about he could use them to create a better future for shrink at Accraply.&nbsp; His enthusiasm to learn and embrace change energized me… made me want to do better to be better!</p><p>Richard was a pioneer.&nbsp; We had an idea one day… could we partner our team in India with a product line leader and do a better job understanding how our products were positioned in the market relative to our competitors?&nbsp; It was something we had never tried before and really didn’t know if it would add value.&nbsp; Richard took the challenge on.&nbsp; He and his colleague, Raghunath Kasinathan in Chennai, took it to levels none of us fathomed we could take it too.&nbsp;&nbsp; His work paved the way for others and will stand as <strong><em>the</em></strong> reference of what good looks like for years to come.</p><p>Richard was a friend.&nbsp; He was so unpretentious and easy to talk to.&nbsp; You couldn’t help but like him.&nbsp; He was quite literally a pleasure to work with!&nbsp; He was one of those appointments that would come up in your calendar and your stress just dropped… “Oh nice, I have a meeting with Richard today!”&nbsp; &nbsp;Richard was more than a colleague to so many of us.&nbsp; To his family and loved ones… I would want you to know, you do not grieve alone… He is dearly missed here!”&nbsp; - John Koke, Vice President, Technical and Strategic Innovation for Barry-Wehmiller</p></li><li>“When I think of Richard, I remember our trip to Italy to finalize an OEM agreement in Parma, so after a great meeting we decided to celebrate, we picked a small and simple local restaurant on the street, we shared a wine bottle with some local cheese and ham and we spent the night talking about life, shrink sleeve and dreaming big. I think today with his great contribution we are closer than ever to make this shrink sleeve dream a reality!” – Majid Akiki, Director of Sales at Accraply</li><li>“Every interaction with Richard made me feel more knowledgeable and genuinely cared for. Being new to the packaging industry, I didn't have a strong knowledge base in shrink sleeving. There were numerous times where Richard would be sharing a specific process or concept. He would always pull out a product and a sleeve to demonstrate what he was talking about. Making it easier for me to understand, giving me the confidence to be able to explain it to others. He was always teaching. Before we’d start each of our meetings, he would always ask about the family and see how I was doing, and he would listen. He always made me feel cared for and heard. Sitting on a bus together, we had this conversation about how important it was to care about the team and to see how people were doing.” – Casey Jeremiason, Senior Marketing Communications Leader at Accraply</li><li>What I appreciate most about Richard is his positive attitude, his willingness and ability to learn new things, and his enthusiasm for life, the business and the team.&nbsp; In the time that I knew him, Accraply and BW Packaging more broadly went through a lot of changes.&nbsp; In the UK, we consolidated most of the operations and the team members into Manchester…hardly around the corner from Richard’s home in Essex.&nbsp; We also introduced the concept of product line leadership and asked Richard to step into a role that all of us were still trying to figure out…yet whether it was a new role for himself, being part of a platform innovation journey or realignment and relocation, you could count on Richard to go after it with a “can-do” spirit….to learn…. get feedback and grow!&nbsp;People talk a lot these days about having a “growth mindset”.&nbsp; To me, Richard was a poster child for such a mindset.&nbsp; In addition to being an awesome guy to be around, he set a great example for all of us!” – Carol O’Neill, President of BW Packaging</li><li>“Richard will always be remembered as a highly enthusiastic person with a great sense of humour. He would encourage me by stating ‘Welcome to the world of shrink sleeve’ whenever I shared my findings from the benchmarking project with him. He is always the first to provide answers if I become stuck or anxious about project circumstances. ‘Meet again, Raghu,’ he would always remark with a smile when our call came to a close.” – Raghunath Kasinathan, Project Manager, EDS</li><li>“I will remember Richard for the positive energy that he brought to the business. His passion for his product line was clear to see and I really enjoyed working with him on all things shrink sleeve. He had a vast amount of knowledge that he was only too happy to share with anyone who had a question.” – James Alexander, Project &amp; Applications Engineer</li><li>“I will remember Richard as someone who was always upbeat, caring, knowledgeable and very personable. I worked with Richard during the early days of the Graham acquisition and enjoyed many ‘cuppa’s’ to keep ourselves warm in the barn-like offices of Graham.” – Mike Columbus, Managing Director, Accraply Canada</li></ul>
Remembering Richard Howlett

June 7, 2023

<p>On February 24, during a quarterly town hall meeting, BW Packaging President Carol O’Neill informed our organization that Richard Howlett had passed away while attending a Manchester United game the night before. Richard was Accraply’s Global Product Line Leader for shrink sleeve applications, but to those who knew him, he was so much more. A teacher, student, advocate, leader and friend; these are just a few of the many roles Richard played throughout 20+ years with Graham Engineering and Accraply. </p><p>While I only had a handful of interactions with him myself, Richard made a positive impression on me, and as I’ve recently learned, on many others. In the days since he passed, I’ve had an opportunity to interview several of Richard’s closest work friends and team members. Today, we’ll step away from our regularly scheduled content to recognize a man who meant so much to so many and who exemplified what we mean by, “we measure success by the way we touch the lives of people.”</p><h2>The Energizer</h2><p>Without exception, every person I interviewed mentioned Richard’s uplifting energy. Mike Burns, Richard’s leader and VP of Strategic Marketing &amp; Innovation for Accraply, described Richard as a flash of color in what some might expect to be a dull manufacturing environment. </p><p>“He was somebody that I really bonded with on a personal level because of his enthusiasm, his zest for life, his never-ending optimism,” Mike said. “There were times when talking to Richard was the best part of my workday. He would energize me and would always be good for a smile.” </p><p>Richard was known across Accraply for his personality and approach. Although he worked remotely from his home in Essex, he’d often make the 6-hour drive to Accraply’s Manchester facility. Whether it was his cheery spirit or his jazzy shirts, you couldn’t help but smile when Richard was in the building. Andrew Metcalfe, People Leader for Accraply UK, recalls his first impressions of Richard who welcomed Andrew to the Barry-Wehmiller company four years ago. </p><p>“When he walked in, people responded,” Andrew said. "It’s one thing to enjoy your job, but it's another thing to come in – and even when people are having a bad day – to noticeably have an impact on people. It gave me comfort and confidence that the people who work here are what they say they are. He was living what we say we live day-to-day.”</p><p>Over the course of two decades, Richard held many different titles and positions in the Graham and Accraply businesses. According to Simon Lunn, Managing Director for Accraply Europe, Richard’s energy reached an all-time high when he accepted a new role as Accraply’s shrink sleeve product line leader.</p><p>“It was almost like he’d been freed,” Simon said. “I think in previous roles, he’d been a person in a process. As product line leader, he embraced taking it outside of just the machines. He started bringing in material suppliers and suppliers of third-party machinery and visiting them to see if they could work with us to develop the next best thing. In his later years, he was very proud of what he was pushing through the business.”</p><p>In the beginning, however, Richard was resistant to the idea of becoming a product line leader.</p><h2>The Reluctant Leader</h2><p>In Accraply folklore, a story exists about an impassioned sales executive who went toe-to-toe with the president of the company, Seamus Lafferty. As Seamus tells the story, he and Richard had a conversation in a pub somewhere in the South of England.</p><p>“It was a screaming session,” Seamus said. “I was asking him to become a product line leader and step away from being a salesperson. His perspective was that I was asking him to step away from a job that he could really do well and step into this unknown world of product line leadership, which at the time was not very well understood or even defined in Barry-Wehmiller, let alone in Accraply. As we were beginning to understand it and as it was becoming a requirement to appoint somebody to be a product line leader for each product line, he was the obvious choice.”</p><p>Despite his initial objections, Richard accepted the responsibility of this new and uncertain role. In Richard Howlett fashion, once he was in, he was all in. During his time as a product line leader, Richard was instrumental in refreshing Accraply’s shrink sleeve machinery product line offering. </p><p>“He knew he was volunteering to be the guinea pig for this new process,” Simon said. “It was lumpy and it took forever, but we’ve actually got two world-class machines from it. He was very proud of the machines that came out at the end.” &nbsp;</p><p>Simon recently met Richard’s family at the Manchester factory. </p><p>“When his family came up, they didn’t really know what he did,” Simon said. “All they knew was it had something to do with sleeves. I asked Richard’s family, ‘do you want to come and see the two machines that he’s just helped develop?’ And they said, ‘wow!’ Because I don’t think he took it home. When he worked, he worked and when he was at home it was his family. Richard had that knack of balancing both. He lived two different lives, Rich at work, and unbeknown to all of us, Dickie at home”</p><p>Although shrink sleeve technology might not have been the hottest topic of conversation at the Howlett family dinner table, it certainly was a topic of passionate debate for Richard and his colleagues. One night, at a bar in Minneapolis, Richard and Shrink Sleeve &amp; Converting Specialist Ben Ritter had a debate.</p><p>“Rich pulled some sleeve material from thin air and said he could probably shrink it in the washer,” Simon recalls. “With the help of the bar staff, they set up the experiment. All the people in the bar were supporting Ben or Rich with a huge cheer of anticipation as the washer door opened. Needless to say, it did NOT shrink. Richard was constantly reminded about that experiment at every opportunity.”</p><h2>The People Person</h2><p>During my conversation with Seamus, I asked, why was Richard so passionate about shrink sleeves? </p><p>“For starters, he believed in the technology,” Seamus said. “He got deep enough in it that he had it figured out. And then it all became about the people and helping people and solving problems. I think his passion was less the sleeves and more the opportunity that it gave him to help people, and excite people, and solve problems for people. He truly was a servant of others. Nothing was ever too much trouble for him. He seemed to have an endless willingness to help no matter what.”</p><p>The week before he passed, Richard expressed to friends and colleagues just how excited he was about the future. He had recently embraced another new challenge. Although it wasn’t yet announced, Richard had accepted a role as Accraply’s sustainability champion. This meant, on top of his product line leader responsibilities, Richard had also committed to drive sustainable initiatives throughout Accraply. </p><p>“He was so excited about that – on fire really,” said Michelle Bryson, Global Sustainable Packaging Leader for all of BW Packaging. “Each time we met, he would say, let’s set up another meeting for next week! He had so much to offer, so much insight.”</p><p>In addition to his passion for sustainability, Michelle said that she would remember Richard for his kind heart and patience.</p><p>“When we were at Pack Expo, I parked my car in a spot I couldn’t easily find again, but he was so kind. When I drove the team to dinner, he stayed with me while I went to park my car, and even noted that his wife had recently had a little bang up with her car. His love for her was apparent.”</p><p>Many of Richard’s work friends mentioned his dedication as a husband, father, and grandfather. </p><p>“I don’t think in all that time on the road that there was ever a day that went by that I didn’t hear about Sharon,” Seamus said. “Because as committed as Richard was to anything that was happening in his work world, he was as committed and more to his family. He was proud as could be of how his two kids – Reece and Alicia – were doing and they were doing really well.”</p><p>The time that Richard shared with his family, colleagues and customers has had a profound impact in the lives of many. It’s impossible to know precisely how many lives he touched, but in speaking with a small sampling of his colleagues, it’s clear that the number isn’t small. For those of us who knew Richard, we’ll cherish these memories forever. </p><h2>Memories of Richard</h2><ul><li>“Richard was energy.&nbsp; He had such a passion for his work, and it was infectious for all who had the opportunity to work with him.<p>Richard was a sponge.&nbsp; Richard came into the role of product line leader with such enthusiasm.&nbsp; He just wanted to learn.&nbsp; We introduced him to tools and processes, and he just soaked them up.&nbsp; He embraced learning and was genuinely excited about he could use them to create a better future for shrink at Accraply.&nbsp; His enthusiasm to learn and embrace change energized me… made me want to do better to be better!</p><p>Richard was a pioneer.&nbsp; We had an idea one day… could we partner our team in India with a product line leader and do a better job understanding how our products were positioned in the market relative to our competitors?&nbsp; It was something we had never tried before and really didn’t know if it would add value.&nbsp; Richard took the challenge on.&nbsp; He and his colleague, Raghunath Kasinathan in Chennai, took it to levels none of us fathomed we could take it too.&nbsp;&nbsp; His work paved the way for others and will stand as <strong><em>the</em></strong> reference of what good looks like for years to come.</p><p>Richard was a friend.&nbsp; He was so unpretentious and easy to talk to.&nbsp; You couldn’t help but like him.&nbsp; He was quite literally a pleasure to work with!&nbsp; He was one of those appointments that would come up in your calendar and your stress just dropped… “Oh nice, I have a meeting with Richard today!”&nbsp; &nbsp;Richard was more than a colleague to so many of us.&nbsp; To his family and loved ones… I would want you to know, you do not grieve alone… He is dearly missed here!”&nbsp; - John Koke, Vice President, Technical and Strategic Innovation for Barry-Wehmiller</p></li><li>“When I think of Richard, I remember our trip to Italy to finalize an OEM agreement in Parma, so after a great meeting we decided to celebrate, we picked a small and simple local restaurant on the street, we shared a wine bottle with some local cheese and ham and we spent the night talking about life, shrink sleeve and dreaming big. I think today with his great contribution we are closer than ever to make this shrink sleeve dream a reality!” – Majid Akiki, Director of Sales at Accraply</li><li>“Every interaction with Richard made me feel more knowledgeable and genuinely cared for. Being new to the packaging industry, I didn't have a strong knowledge base in shrink sleeving. There were numerous times where Richard would be sharing a specific process or concept. He would always pull out a product and a sleeve to demonstrate what he was talking about. Making it easier for me to understand, giving me the confidence to be able to explain it to others. He was always teaching. Before we’d start each of our meetings, he would always ask about the family and see how I was doing, and he would listen. He always made me feel cared for and heard. Sitting on a bus together, we had this conversation about how important it was to care about the team and to see how people were doing.” – Casey Jeremiason, Senior Marketing Communications Leader at Accraply</li><li>What I appreciate most about Richard is his positive attitude, his willingness and ability to learn new things, and his enthusiasm for life, the business and the team.&nbsp; In the time that I knew him, Accraply and BW Packaging more broadly went through a lot of changes.&nbsp; In the UK, we consolidated most of the operations and the team members into Manchester…hardly around the corner from Richard’s home in Essex.&nbsp; We also introduced the concept of product line leadership and asked Richard to step into a role that all of us were still trying to figure out…yet whether it was a new role for himself, being part of a platform innovation journey or realignment and relocation, you could count on Richard to go after it with a “can-do” spirit….to learn…. get feedback and grow!&nbsp;People talk a lot these days about having a “growth mindset”.&nbsp; To me, Richard was a poster child for such a mindset.&nbsp; In addition to being an awesome guy to be around, he set a great example for all of us!” – Carol O’Neill, President of BW Packaging</li><li>“Richard will always be remembered as a highly enthusiastic person with a great sense of humour. He would encourage me by stating ‘Welcome to the world of shrink sleeve’ whenever I shared my findings from the benchmarking project with him. He is always the first to provide answers if I become stuck or anxious about project circumstances. ‘Meet again, Raghu,’ he would always remark with a smile when our call came to a close.” – Raghunath Kasinathan, Project Manager, EDS</li><li>“I will remember Richard for the positive energy that he brought to the business. His passion for his product line was clear to see and I really enjoyed working with him on all things shrink sleeve. He had a vast amount of knowledge that he was only too happy to share with anyone who had a question.” – James Alexander, Project &amp; Applications Engineer</li><li>“I will remember Richard as someone who was always upbeat, caring, knowledgeable and very personable. I worked with Richard during the early days of the Graham acquisition and enjoyed many ‘cuppa’s’ to keep ourselves warm in the barn-like offices of Graham.” – Mike Columbus, Managing Director, Accraply Canada</li></ul>

How to Choose an Automatic Bottle Labeling Machine [Infographic]

May 26, 2022

<h2>Shrink Sleeve vs Pressure-Sensitive Label Application</h2><p>There is an ongoing and rigorous debate about which label technology is best. Both pressure-sensitive and shrink sleeve label applications have their place. The choice between the two really depends on your needs and how each piece of machinery aligns with your company’s brand and brand packaging strategy. This article highlights some of the main differences between the two label applications. You can also download the&nbsp;<a href="https://5605328.fs1.hubspotusercontent-na1.net/hubfs/5605328/Accraply/PS%20vs%20SS%20Infographic%202.pdf" data-sf-ec-immutable="" data-sf-marked="" target="_blank">infographic</a>&nbsp;for quick reference.&nbsp;</p><h3>Pack Formats</h3><p>Packaging formats play a big role in determining which label technology will work best for your needs. pressure-sensitive Labeling works only with flat or panel-shaped packaging, while shrink sleeves work well for more complex shapes, allowing for full body decoration on curved items.</p><h3>Integration Ease</h3><p>Floor space and ease of integration are also key considerations in labeling application decisions. Pressure-sensitive labeling machines utilize a smaller footprint and are easy to integrate into existing packaging lines. &nbsp;Shrink sleeve labeling machines require a larger operating space, to accommodate the shrink tunnel requirements.</p><h3>Shelf Appeal</h3><p>Both shrink sleeve and pressure sensitive labels provide strong shelf appeal for your products. Shrink sleeve application enables full-body decoration, giving brand owners the best opportunity to utilize color and shape to make their products stand out from any angle on the shelf. Pressure-sensitive labels utilize embossing, high-resolution printing, and 3D graphics to help products stand out in unique ways.</p><h3>Capital Expenses</h3><p>While there are different ranges of expense for each application based on quality, speed, and durability, on average pressure sensitive labeling machines cost less than their shrink sleeve counterparts. &nbsp;This is due to the two-stage process required to apply and shrink a shrink sleeve label. In general, pressure-sensitive labels cost less per label than shrink sleeves.&nbsp; It is important to evaluate the Total Cost of Ownership (TCO) to help determine which labeling option works best for your organization.</p><h3>Tamper Evident/Security &nbsp;</h3><p>If your packaging requires tamper-evident or security labeling, both pressure sensitive and shrink sleeve label applications can create a tamper-evident seal. The shrink sleeve label application is an easier method to integrate tamper-evident labeling. You can have a small machine dedicated to tamper-evident labeling added to a production line. While for pressure-sensitive applications, it needs to be integrated within the pressure-sensitive labeler and would need to be planned from the initial purchase of the labeler.</p><h3>Operational Requirements</h3><p>Another consideration when choosing between pressure-sensitive and shrink sleeve label applications is the type of production line you are running. Shrink Sleeve applicators require accumulation handling for intermittent (start/stop) production lines. This requirement is driven specifically by the need for a steady state of product flow into and out of the shrink tunnel to maintain a high-quality product presentation.</p><h3>Temperature Sensitivity</h3><p>Depending on your manufacturing environment, pressure-sensitive labeling may be the most effective labeling solution for you. Pressure-sensitive labeling applicators can perform in a variety of different temperature states. An environment where condensation occurs may require some additional equipment to dry the container prior to shrink sleeve product decoration.</p><h3>Sustainability</h3><p>Your company’s sustainability strategy may also impact your choice of label and labeler. Pressure-sensitive labeling machines can accommodate all preformed materials (PP, PET, glass, cardboard, etc.), offering numerous labeling options that impact sustainability in various ways. Shrink sleeve labels, on the other hand, can be easily removed by the consumer and discarded to allow for container recycling without concern for label recyclability.</p><h3>In Conclusion</h3><p>In the end, there are numerous considerations to keep in mind when choosing between shrink sleeves and pressure-sensitive labels. The choice often comes down to your company’s specific needs. Accraply has put together a quick reference infographic for you.&nbsp;<span style="background-color: initial; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal; caret-color: auto">If you need assistance in choosing what application works best for you,&nbsp;</span> <a href="https://www.accraply.com/contact-us" data-sf-ec-immutable="" style="font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; white-space: inherit; word-spacing: normal" data-sf-marked="" target="_blank">Contact Accraply</a>.</p><p>&nbsp;</p>

How Downgauging is Changing Shrink Sleeve Technology

October 14, 2021

<p>Spurred by the sustainability movement and the rise of SMART technology, downgauging has become a popular trend in shrink sleeve films. This has created a significant impact on shrink sleeve equipment and technology, as equipment providers have been challenged to modify their shrink-sleeve cutting machines to cut thinner films and upgrade their software to increase end user accessibility. Companies like Accraply are making advancements to stay ahead of customer demands while maintaining OEE.</p><p>Richard Howlett, Accraply’s Global Product Line Leader, was recently&nbsp;<a href="https://www.packagingdigest.com/labeling/shrink-label-applicators-whats-new-and-whats-next" data-sf-ec-immutable="">interviewed by Packaging Digest</a>, to share his insights on how shrink sleeve applicators are evolving to meet these challenges. The following is an excerpt from his interview.</p><p><strong>What recent advancements have you seen in shrink-label applicators?</strong></p><p>The shrink-sleeve film market is very dynamic with new and more advanced shrink films being developed continuously. These advancements are certainly having an impact on shrink-label application machines. The most significant trend that we see is the downgauging of shrink films. This has an impact on the design of shrink-sleeve application machine cutting system. The cutting systems are now required to cut thinner, softer films at higher speeds.</p><p><strong>How do these advanced systems compare to the existing standard equipment?</strong></p><p>With the trend to cut thinner, softer films at higher speeds, control of the shrink-sleeve during the cutting cycle is critical. These systems generally use the most advanced controls to allow maximum control of the sleeve during the cutting process. With the need for control being paramount, we see the need to monitor OEE in the form of advanced data-gathering and diagnostics. To achieve this, SMART human-machine interface (HMI) technology is used in many shrink-sleeve application machines, giving the end user full transparency and understanding of how their shrink-sleeve system is performing.</p><p><strong>What are the benefits of these advancements for packaging machinery buyers/users?</strong></p><p>The benefit for the buyers/users is that if the correct sleeve-application machinery is selected, then the machinery will be advanced enough to cope with the trend of cutting thinner, softer films at higher speeds, thus opening up the market for the user to use a wider range of shrink films and offering more options to brand owners, with thinner films reducing weight and volume for logistics, and reducing CO2 emissions.</p><p><strong>What areas in shrink-label applicators still need work and why?</strong></p><p>The areas of a shrink-label system that are being worked on are that part of the system that can be deemed the most challenging, which are the shrink tunnels. With the continued advancement in shrink film, shrink tunnels are equally important parts of the process and are being advanced in technology in the pursuit of providing the perfectly finished shrink-sleeve labels. Selecting the correct tunnel is critical to produce the best possible final appearance of the product.</p><p><strong>What’s next and when might we see further improvements in shrink-label applicator machinery?</strong></p><p>As the industry continues to keep a watchful eye on sustainability and the carbon footprint, the industry may make improvements in ways to shrink the sleeves using less energy and with more use of renewable energy.</p><p>For more information, contact Accraply to learn more about their shrink sleeve solutions.&nbsp;<strong></strong></p>

8 Must-have HMI Features When Comparing Automatic Labeling Machines

April 7, 2021

<h2>Improving OEE</h2><p>Consumer products manufacturers are always exploring ways to improve operational efficiency. Improving overall equipment effectiveness (OEE) requires procurement and engineering leaders to solve a handful of key challenges, which include improving operator training, quickly resolving unplanned downtime, and streamlining access to technical support services.</p><p>With consideration of these challenges, today’s manufacturers of automatic labeling machines have invested in developing human-machine interfaces (HMIs) that can significantly improve OEE. These HMIs can provide greater access to training resources, intuitive technical documentation, and technical support for on-the-spot troubleshooting.</p><p>In this post, I’ll explain how smart HMIs can improve operational efficiency for consumer products companies and provide a list of HMI features to consider when purchasing a new labeling machine.</p><h2>How Smart HMIs are Changing the Market</h2><p>HMI technology has improved rapidly over the past three years. Instead of the flashing warning light of years gone by, today’s HMIs can display an image of the machine, place an indicator where the exact fault is, and provide instructions for how to resolve the issue. They offer significant advances in user experience, including improved graphics, enhanced connectivity, larger screen sizes, and multi-touch functionality. They also provide greater access, not only to a machine in its current state but also to information that can be used to improve the machine’s performance throughout its lifecycle.</p><p>Advanced panel-based HMIs, such as BW Packaging's award-winning Opview™ HMI, are forecasted to achieve a high market growth rate due to the demand for mobile HMIs. The ability to connect with a machine remotely and to access all the information required to provide greater insight into labeling operations, and thereby increase the overall productivity of the plant, is more desirable than ever. COVID-19 has also reinforced the importance of remote connectivity and simplification of operations.</p><h2>Labeling HMI Checklist</h2><p>When choosing an automatic labeling machine, there are several HMI-related criteria that should be considered that can improve OEE. Below is a list of questions that can be used to evaluate labeling machine HMIs and compare options from various suppliers.</p><h3>1. Operator Training Resources</h3><p>How will this HMI improve operator training? Some HMIs include video tutorials and on-demand training guides to make setup and operations simple. They can also come with step-by-step onboarding for key functions, maintenance, and fault recovery processes, including how to maximize machine speed. They may even be available in multiple languages for today's multi-national workforce.</p><h3>2. Streamlined Troubleshooting</h3><p>Does the HMI provide links and instructional steps to help you clear faults? HMIs can walk operators through the steps to resolve the fault and reset the machine. Having this functionality as a part of the HMI means operators don’t have to consult manuals. They can address the issue on the spot, keeping downtime to a minimum.</p><h3>3. Preventive Maintenance Reminders</h3><p>Does it allow you to schedule preventive maintenance reminders? Reminders can appear as daily, weekly, and monthly tasks for your operator and maintenance team. By taking a proactive approach to machine maintenance, operators are better able to avoid unplanned downtime.</p><h3>4. User Levels</h3><p>Can you control access and accountability? To drive consistency of performance, some HMIs allow you to set different user levels, limiting access to parameters and/or range of adjustments, as you deem necessary.</p><h3>5. Offsite Connectivity</h3><p>Can the HMI connect remotely? For example, some HMIs allow operators to access machine configuration off-site and even allow them to set up audit trail information from a computer, tablet, or smartphone.</p><h3>6. Remote Support</h3><p>Does the labeling machine manufacturer provide remote support via the HMI? Having your OEM remote in the machine via the HMI can help operators resolve issues more quickly and cost-effectively.</p><h3>7. Rapid Changeovers</h3><p>Is the HMI designed to accommodate rapid changeovers? Some HMIs store recipes and provide video changeover guides to assist operators in reducing downtime between changeovers and to start up faster.</p><h3>8. Productivity Reporting</h3><p>Can the HMI show complex data, such as machine OEE, in real-time? This feature can show operators where a fault lies and offer remedies to fix that fault, which can help improve the long-term effectiveness of the machine. This feature can be accessed on-screen and in real-time via video assistance.</p><h2>BW Packaging's OpView™ HMI</h2><p>BW Packaging has designed an HMI that satisfies all of the criteria listed above. OpView™ HMI simplifies operation and training and provides greater access to an advanced analytics dashboard. In addition, because the OpView™ is now standard on BW Packaging equipment, operators transition easily from one machine to the next as they move through the guided onboarding, intuitive navigation, and clear functional parameters.</p><p>The OpView™ HMI was recognized for design excellence with its smart user interface (UI), earning two IF Design awards in the prestigious global design competition that evaluates design excellence across many industries. The award called out the Opview™ HMI for “an outstanding focus on the interlinked factors of human, task, process, and machine.” It provides one interface for all machine types, fast access to all information, and user-friendly navigation. Adding to the package the clear alarm system and easy-to-understand troubleshooting workflows, the Opview™ HMI makes a whole new level of operation easily accessible for customers.</p>

Trine Certified Parts, the Only Parts for your Trine Labeling Machine

August 8, 2019

<p>When it comes to parts for your <a href="/brands/trine">Trine labeling machine</a>, imitation is not a form of flattery.</p><p>If you’re a manufacturer with tight production schedules and high customer demand, you can’t afford to have downtime or to have a simple repair or part replacement done twice.</p><p>Trine machines are made and serviced by BW Packaging. Despite what you may find on the internet, there are companies who claim to sell parts for your Trine machine. However, they are not Trine Certified Parts – the only parts made by the manufacturer of Trine labeling machines, specially made for Trine labeling machines.</p><p>When you have a machine that is so important to your business, why accept a poor substitute? Why buy a part from a third-party company? BW Packaging is the most trusted source for Trine parts and upgrades for your Trine labeling system.</p><p>But don’t take our word for it – here’s what our customers have to say.</p><h2>Longevity</h2><p>A multinational South American beverage company, who runs over a half dozen Trine labeling machines in one of their key plants, increased their upgrade and change part spend with BW Packaging by over 350% in 2016 versus their previous seven-year average spend.</p><p>When we reached out to the customer to thank them for their business and better understand what happened, they shared the following:</p><p>“We had previously purchased most of our change parts, spare parts and upgrades from a Trine competitor. In 2015, our team conducted a series of analyses comparing the additional investment associated with purchasing genuine Trine OEM parts and the longevity associated with these parts relative to our previous supplier. Our conclusion was that we derived much greater value from the genuine Trine parts.”</p><p>The customer remains tremendously satisfied with the durability and high quality of genuine Trine parts.</p><h2>Satisfaction Guaranteed</h2><p>A major global beverage brand based in the southeast United States purchased a series of change parts for their Trine machine from a Trine competitor. Upon receiving these parts, they did not fit the customer’s Trine labeling system, so they were sent back to the provider. Once the customer received the correct parts, they found that these “correct” parts again did not fit their machine! What further complicated the matter was that the third-party provider insisted they had sent what the customer requested and was therefore unwilling to issue a refund. The customer ceased doing business with the Trine competitor and now trusts BW Packaging for genuine Trine parts.</p><h2>Highest Quality Solutions</h2><p>A beverage company based in the southern U.S. purchased two Trine labeling systems that had been rebuilt by a third-party company. The servo registration system they installed was not a true servo-based system but was instead a dated version of a registration system. The registration system’s timing was incorrect and imprecise, as was its window of correction, and after much frustration, the customer contacted Trine and invested in a genuine Trine servo registration system.&nbsp;“To us, Trine has been a true partner who offers best-in-class solutions,”&nbsp;stated the customer.</p><h2>A Trusted Partner</h2><p>A customer based on the east coast of the U.S., who specializes in decorating milk and tea bottles, purchased a rebuilt glue system from a Trine competitor. Unbeknownst to the customer, the glue pan heater was positioned backwards, and the incorrect positioning required that a certified Trine technician disassemble and reassemble the glue system. The customer has trusted BW Packaging with all their service, parts and upgrades business since.</p><p>Another global beverage leader with a location in the Midwest United States that runs multiple Trine labeling systems had a competitor to Trine install a servo registration system that consistently underperformed and caused problems on their packaging line. After much frustration with this provider, they contacted BW Packaging for assistance. The Trine technician was unable to find any schematics, bills of materials or any necessary details to understand the changes this provider had made. Furthermore, due to the provider’s wiring and program differences, the Trine technician needed to do extensive repairs to their Trine system in order to have it working properly. The technician finished the work on schedule, and the customer now places their trust exclusively with BW Packaging for genuine Trine parts and service.</p><p>Accept no substitutes. You too should trust BW Packaging for all your Trine parts and upgrade needs.</p>